In this episode of the Powder Coater Podcast, host Kim Scott interviews Saneei Andrews from Andrews Powder Coating. They discuss the company’s evolution, emphasizing the role of certifications and specialty coatings in distinguishing their business in a competitive market. Sandee highlights the transition from chromate to environmentally safer zirconium in their pre-treatment system and the importance of ISO 9001 and AS 9100 certifications for quality management and aerospace projects. They also address the challenges of meeting military specifications and the decision against pursuing PCI 3000 certification. Operational strategies, such as minimizing paperwork through technology and the role of consultants, are also covered. Marketing strategies, the impact of social media algorithm changes, and the dynamics of running a business with a partner are discussed, along with the unique experiences of women in the industry.