Tom Bowman, President of Bowman Design Group, is an expert in communication, focusing on ways to effect behavior change around issues of sustainability and climate change. Bowman Global Change has put together a team of scientists dealing with various aspects of climate change, to help develop a campaign around global sustainability; the endeavor hopes to raise $65 million over three years for this purpose. The goal is to involve 10-20 million people in 20 major U.S. cities in educational and engagement programs.