This week, Lan talks to freelance brand consultant, Christina Aristodemou, one of the most sought after consultants and beauty PRs, having worked with the likes of NARS and QMS Medicosmetics. Christina discusses her vast experience in the sector, the places from which she has drawn her inspiration, the power of make-up and how it can empower us in positive ways, and how collaboration can inspire and ignite us. KEY TAKEAWAYS The power of make-up is that it energises our soul. When we look good, we feel better. It is not always about standing out, but empowering us in a positive way, and giving us the confidence to face the day ahead. The true artists are those who can produce magic - who can take a blank canvas and see beyond what is traditionally possible. Working in and among great creatives allows us to, by osmosis, absorb the tastes, styles and passions of those to whom we aspire. Don't ever take things personally. Remember that business is business. Don't give up, and remember that everything happens for a reason. VALUABLE RESOURCES Christina Aristodemou - https://instagram.com/christinaaristodemou?igshid=1p3zgdh07de0r Freelance Brand Consultant - Caristo Connect - http://linkedin.com/in/christina-aristodemou ABOUT THE HOST Born in Ireland from a Vietnamese origin Lan has become an established name in the fashion and beauty industry. Lan comes from an art background having studied fashion at Central Saint Martins. Self taught in make-up she pursued her career to heading and designing key shows and is a regular name at London Fashion Week. Lan has contributed to various editorials including Vogue Russia, Vanity Fair, Elle (UK), Glamour, Grazia, Stylist and Stella. Lan is a published author, a regular speaker and teacher. Known for her creative flair and natural use of colours and textures combined with flawless skin, Lan is always collaborating on creative projects. CONTACT METHOD Instagram - https://www.instagram.com/lanslondon Twitter - https://twitter.com/lanslondon Facebook - https://www.facebook.com/lanmakeup YouTube - https://www.youtube.com/channel/UCInE8JY51_y22wqoXEuNs0w See omnystudio.com/listener for privacy information.