The legendary Frank Kern comes on Power Players with Grant Cardone. Frank knows how to automate internet marketing, sales funnels, email campaigns. There are two types of ads, the most common being “We exist” and the goal is just for general awareness. The second type is direct response which causes consumers to respond to an ad in a direct way. This second way is measurable and what Frank does. He builds systems that turn advertising into profit. Every ad dollar should measurably return profit. Your advertising isn’t getting you as much attention as you think it does. The biggest mistakes people make are as followed: 1) Not doing advertising 2) Not doing direct response 3) Not following up Bottom line—you aren’t going to get into power without advertising.