Educating external audiences presents some unique challenges compared to internal, employee training. In this interview, Thought Industries CEO and Co-Founder Barry Kelly discusses the complexity of pricing strategies, the importance of brand continuity, and the need to use the right LMS to support learners outside of your organization.  Show Notes: Thought Industries CEO and Co-Founder Barry Kelly shares best practices for creating learning experiences for external audiences including the following:  External Training Complexity: Providing external training for distributors, re-sellers, and customers requires understanding their unique needs, languages, and currencies.Learning as a Competitive Differentiator: Businesses can provide training as a competitive differentiator by using training to distinguish their product or service from other providers. Monetization Strategies: Organizations need to decide whether training is included with their product or service or whether their training has the value that enables them to charge extra for it.  Critical Differences in External Learning Management Systems (LMS): There are many distinctions for an LMS for external learners including the possibility of e-commerce tools, integrations with external systems (CRM, content management, etc.), front-end mechanisms for content promotion, and the robustness required for handling large-scale external learning operations.Brand Continuity and Learning Experience: The importance of brand continuity in external learning experiences takes center stage. The quality and reflection of brand values in every aspect, from content delivery to personalized targeting, has become critical for success. Learn more about Thought Industries Download The State of External Enterprise Learning Report 2023 Read Barry Kelly and Daniel Quick's book, Customer Education Playbook Powered by Learning earned an Award of Distinction in the Podcast/Audio category from The Communicator Awards and a Silver Davey Award for Educational Podcast. The podcast is also named to Feedspot's Top 40 L&D podcasts and Training Industry’s Ultimate L&D Podcast Guide. Learn more about d'Vinci at www.dvinci.com.