Podcasting is a powerful marketing tool. It’s a fantastic way of developing know, like, and trust with your ideal customer / client. Laura Kukemelk is an experienced podcast host, and leverages the show to build strong networking relationships.  It’s very easy to get lost with all the steps to producing a podcast, but if you can clarify your theme and audience, the show can prove a powerful asset.  Today,Laura explains the considerations and steps to creating a successful show that serves your needs. This quick overview will give you the framework needed to consider if podcasting is right for you, and how to get started.