indsay McMahon is the co-host of the All Ears English podcast, a show with over 200 million downloads. The show focuses on solving a big problem. Understanding and speaking language. Lindsay is an education entrepreneur in the field of ESL (English as a Second Language), and leveraged her experience to provide massive value to listeners.   She started the podcast in 2013, just over 9 years ago. She recognized the internet, and podcasting, presented a great way to scale her communication and build know, like, and trust with the audience.   Lindsay focuses on building “connection, not perfection.” In fact, this message fits her audience so well, she uses it as a catchphrase for her show.   Through her podcast, she provides valuable insights and ideas, and encourages her listeners to take quizzes to generate leads. She talks about how to monetize a podcast by selling courses, products, and transcripts, as well as using ads and donations. Finally, she recommends asking for ratings and reviews in order to indirectly increase downloads and get listeners.