Marketing is a science, and turning leads into sales relies on building winning formulas. The best way to plan for the future is to assess the past. How will you know where to take action if you don’t look at the state of marketing and attention. Laura Kukemelk is a huge fan of numbers and encourages us to make decisions based on facts. Numbers help us to predict where marketing dollars are best spent. There are 8 billion people on earth. If you want to reach the right ones, you need to know where your customers are! In this episode, Laura breaks down the what digital platforms are most popular and where people are spending the most time. Part of your marketing strategy needs to include where to focus your effort. This data driven approach to running your marketing traffic will help you hit sales goals through 2023.