Email stands the test of time, and continues to be one of the most powerful forms of communication between you and your customer. Laura Kukemelk is cofounder of Powerful Marketers, and she’s seen trends come and go. Email however, has not faltered. Most business owners focus on social media marketing, however Laura explains there is a major problem with this marketing strategy. You don’t own the digital real estate. The social media company can change the algorithm at any time. This crushes your ability to communicate with your customers. The data is clear, people still use and read emails at a high rate. Now there are privacy regulations in place, so it’s important that you work with an expert to grow a valid, compliant list. Let’s face it, no one likes to get emails from a stranger, when they never signed up for the emails.