Gert is the Founder of SEO Leverage, a team of 30 people that helps businesses grow through SEO. He has been doing SEO for 20+ years, which is almost as long as SEO has been a thing.He is also the author of The ERICA Framework: Your Answer to the Toughest SEO Challenges, which outlines the formula for achieving a high SEO Return on Investment. He discusses the importance of search engine optimization (SEO) for businesses and how it can help their online visibility. It highlights Google as a trusted source of information, and how it provides assistance in optimizing websites for SEO.  Gert also emphasizes the importance of user experience when optimizing a website for SEO, including creating relevant content, ensuring consumer privacy, and providing a great user experience. Solving the queries  that people are asking is also identified as an effective way to create relevant content, establish credibility, and build trust with customers.  In the episode Gert Mellak recommends leveraging the experience of clients, using tools to identify relevant keywords, and focusing on content, plus links to optimize a website for SEO. Finally, he emphasizes on the importance of optimizing websites for mobile users to provide a good user experience and improve online visibility.