Email marketing is an important part of any business. Troy Ericson is the owner of Email Paramedic, a top Email List Management company which helps to increase your open rates & sales of your emails. His company has helped clients generate over $50,000,000 since 2019. He was recognized as the #20 Copywriter globally by Peter Tzemis from Traffic & Funnels. Troy understands social media, direct response marketing, salesmanship, and copywriting, which are in the world of business and driving revenue in the holy grail. In this episode, Troy shares the importance of a good email marketing strategy and his insights on best practices for email marketing, including making sure to have an offer, writing good content, having a good subject line and copywriting, staying in communication with people, and starting immediately rather than trying to make everything perfect.