Many people see marketing as a cost, not an investment. And it is true, marketing can become expensive, especially when you try to be everywhere and target everyone. In this episode, Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers discuss common marketing mistakes that businesses tend to make. They highlight the importance of the "know-like trust" concept and how it is essential to gain recurring clients. They advise against offering a "one size fits all" solution and suggest personalized approaches to marketing. If you're looking to enhance your marketing strategies, listen to this podcast to avoid common marketing mistakes and learn practical approaches to improve results. Quotes: "No one will buy from you unless they know you, like you and trust you." - 00:01:40 "It's not about you. It's always about them and how you help them really solve the problems they have." - 00:02:53 "If you are trying to talk to everybody then you will end up talking to nobody because it doesn't resonate with them." - 00:03:18 "The biggest mistake is about focusing on too many things and that is why marketing is overwhelming." - 00:03:45 "You don't need to be everywhere as you get clear with focus." - 00:03:59 "Focus on one thing at a time, so you won’t overwhelm yourself and you won’t overwhelm your audience." - 00:04:51 Timestamps: [00:01:40] Know-like trust concept [00:03:10] Lack of clarity and focus in marketing [00:03:48] Being overwhelmed with doing too much in marketing   Join the Powerful Marketers Community: https://community.powerful-marketers.com/