In this episode, Mari-Liis interviews Bob Wheatley, a personal brand expert from the Brand Builders Group. The discussion revolves around building a credible personal brand and how it correlates with business success. Bob shares his experience of switching from being a professional baseball player to a personal branding expert. The episode shares insights into the importance of personal branding and how it can foster connections, inspiration, and growth in business.   Bob Wheatley serves as the Inside Sales Director of Brand Builders Group. A well-respected orator, Bob has spoken in rooms of thousands of people, and he’s performed in stadiums of ten-thousands. As a former professional athlete, Bob played in both the Toronto Blue Jays’ and St. Louis Cardinals’ organizations, and he amassed innings pitched in over thirty states and countries. Bob is well-researched in the fields of health, fitness, finance, and sales, and he’s passionate about helping his clients serve others.  Quotes: "What we say is if you have diluted focus, you get diluted results." (00:08:35) "Pick one brick on that wall and hammer it over and over and over again. It could be your podcast. It could be your keynote speech. Get really, really good at that, become known for that. And then once you break through the wall, you could be like the Rock and start a tequila company, right? (00:08:46) “You want to have new clients. You want to have new podcast listeners. You want to be seeing the business grow. This is the foundation. You don't live in a foundation. You live on the foundation. So you have to start there.” (00:11:47) “You have to determine on the front end who you are, who you serve, what problem you solve for the world and how you make money. What is your monetization strategy? Cause if you're doing the Oprah model and you're saying I'm doing everything, you're going to be the Jack of all trades, master of none. It does not work for the non-Oprahs of the world.” (00:12:00) "74% of Americans are more likely to trust somebody if they have an established personal brand." (00:15:54) “It is helpful to have a podcast coach 100%. But if you don't have your brand DNA set up, some awesome microphone is not going to save you or working on Zoom versus Riverside versus some other studio platform is not going to save you.” (00:18:41) "58% of Americans are willing to pay more money if somebody has an established personal brand." (00:20:53) "Remember that people work with people rather than companies and they are willing to pay you more." (00:24:45)   Timestamps: [00:06:33] Personal branding and reputation [00:08:19] Focusing on better results [00:11:38] Building a strong foundation [00:15:38] Personal branding importance [00:19:26] Personal branding and trust   Links: Connect with Bob Wheatley: Website: bobwheatley.com  Brand Builders website: https://freebrandcall.com/bw/ LinkedIn: https://www.linkedin.com/in/bob-wheatley/ Instagram: https://www.instagram.com/bob_wheatley/ Facebook: https://www.facebook.com/bobwheatleybooks Join the Powerful Marketers Community: https://community.powerful-marketers.com/