In this episode Mari-Liis and Laura from Powerful Marketers emphasize the importance of having a marketing plan for achieving business goals. They discuss the process of building a marketing plan, including identifying activities, allocating budget, and tracking performance through KPIs. The hosts emphasize that consistency, learning from mistakes, and understanding the foundation of marketing are essential for long-term success. Make sure to tune in and learn how to create a marketing plan that helps you grow your business. Download the 12-Month Marketing plan.   Quotes: “In the words of Eisenhower, plans are nothing, but planning is everything.”  - 00:00:03 "You need to be consistent with your actions and of course, you need to understand what are you doing, why are you doing and when you are doing those things." - 00:01:32 “Yes, AI is here to change everything in marketing, but more than ever, brands that actually do something significant, brands that matter, are the ones that are going to stand out.” - 00:01:59 “We should all focus on doing marketing that really matters, not just trying to create more noise, really by feeling the pressure to constantly put yourselves out there and to do great work in whichever area of your life.” - 00:02:50 “To save money, time and most importantly, your own mental well being, creating this marketing plan is really a must for any marketer and also for any small business owner.” - 00:04:25 “Often business owners or marketers haven't taken this time to really figure that out and to figure out some very essential parts of their strategy such as what is the problem that your business really helps to solve?” - 00:05:40 “You always need to think about both internal and external activities in your marketing and also do not forget your existing customers and providing consistent communication to them as well.” - 00:07:45 “In addition to tracking your marketing costs and activities, you should always keep a close eye on your most important marketing metrics. So our advice is to write down those metrics at least once every month and then track the changes over a longer period of time to see the trends in marketing.” - 00:08:45 Timestamps: [00:01:00] The importance of having a clear marketing strategy [00:05:23] The necessary steps to setting up a marketing plan [00:08:43] The significance of metrics and KPIs in tracking performance [00:09:29] 12-Month Marketing Plan   Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8