In this episode, hosts Mari-Liis Vaher and Laura Kukemelk from Powerful Marketers delve into the insights and key takeaways from a Mastermind session with Janet Johnson, a digital marketing expert with over 20 years of experience. Janet specializes in creating TikTok ads to boost leads and sales for her clients. We'll explore the possibilities of TikTok ads, learn about effective strategies, and understand the nuances of targeting and ad optimization. So, let's dive in and discover the untapped potential of TikTok ads for your business. Quotes: “TikTok, with over 1 billion active users worldwide, has grown into one of the largest social media platforms. And contrary to popular belief, it is not only for teenagers. In fact, one-third of its users are people aged 25 to 34 and more than 20% of its users are people aged 35 to 54.”  (00:00:03) "TikTok ads have shown significantly higher ROI on sales funnels compared with Meta ads." (00:02:50) “Before you do any ads, you should just fine-tune your sales funnel and visual and copy and test it out organically.” (00:03:20) “Update your ads from time to time before this creative fatigue happens. This means that for people in your audience, that ad turns into so-called wallpaper and they don't notice it or they don't pay attention to it anymore.” (00:03:53) “You need to find a good balance between keeping your ads fresh while not completely changing them and then having to struggle with content creation overwhelm.” (00:04:46) “Get straight to the point by using a great hook, which is maybe a catchy phrase that is used to grab the viewer's attention” (00:05:30) “The algorithms are so smart and they know exactly who they should show the ad to and who is most likely to take the desired action.” (00:06:27) Timestamps: [00:00:59] Increasing Leads and Sales with TikTok Ads [00:05:58] Master New Strategies and TikTok Ads Targeting   Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8