As a business owner, your primary goal should not only be linked to generating profits, but also to provide value to your audience. In this podcast episode, Mari-Liis and Laura from Powerful Marketers explore how challenges can be an effective tool for engaging your audience while fostering their growth. By offering structured and purposeful challenges, you can provide quick wins, inspire your audience, and lead them towards achieving their goals. At Powerful Marketers, we have divided the challenge experience into three key phases: planning, implementation, and results. Day 1: Planning Phase: On the first day, help participants clarify their goals, outline necessary steps, create action plans, and set expectations for the challenge. Day 2: Implementation Phase: Dive into the challenge tasks, guiding participants in putting their action plans into motion. Provide resources and assistance to overcome obstacles. Day 3: Results Phase: Focus on evaluating progress, setting metrics and Key Performance Indicators (KPIs), and helping participants develop sustainable habits beyond the challenge. By embracing the power of challenges, you can not only engage your audience but also provide immense value, inspiration, and the guidance they need to achieve their goals. Challenges create a supportive environment that drives growth and transformation, not only for the participants but also for your business.    Quotes: “And as business owners, we not only need to focus on ourselves and our growth, but also on helping our clients make progress.” (00:01:39) “First of all, it creates this supportive environment where they can really dedicate uninterrupted time for the most important topic or the topic you are actually challenging there. But most importantly, they will take time to focus and there are no distractions because you as a host can really walk them through this topic and help them get things done.” (00:02:20) “By providing this structure and this support, you can really help your clients make meaningful improvement.” (00:04:33) “You can use that no matter what industry you are in today. Just think about your audience and the type of events or challenges that might bring some value to them.” (00:05:41) Timestamps: (00:00:43) The Power of Hosting Challenges for Business Growth (00:02:51) The Structure of a Three Day Challenge (00:04:38) The Impact It Can Have on Your Business   Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8