In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Michelle Lee Myrter, who shares her journey of rebuilding her life after losing her job and how she became an expert in building relationships. Michelle discusses the BANK system, which is a reverse-engineered personality science based on buyology (the science of buying behavior) and core values, and explains how it differs from the well-known DISC model. Michelle is a business coach and trainer, and an international professional speaker. She has 28 years of experience in sales and marketing for a multi-million dollar company. After losing everything, she built a very successful company and direct sales business by using the BANK system she now teaches other people.  Quotes: “And what happened is my life transformed. I was able to grow my company, which was my main goal from zero to 2.2 million in less than three years. But the biggest change that happened was this changed my life with my children. It saved my relationship with my oldest son." (00:02:39) "BANK is reverse engineered. personality science, and if you line up DISC and BANK, they're exactly the same, only completely different. And the reason they're completely different is because it's not based in psychology. It's based in buyology, the science of buying behavior, and it's based on core values.” (00:05:39) “Every person is made up of all four. So it depends on the order that they're in. That makes them the unique person they are.” (00:08:03) “The biggest mistake that entrepreneurs and business owners make is that they speak in their own code, even in relationships with your spouse or your child. We're speaking in a way we understand. It's not the person's job sitting across from us to try to figure out and interpret what we're saying. It's our job to communicate clearly so they understand.” (00:10:04) “Every code is important, and every code can be successful. Sometimes it takes more to get into action for certain codes." (00:21:16) “It's all about the person sitting across from you. The better you can become at understanding it's not personal, it's personality. People matter. Everyone deserves to be seen, heard and understood.” (00:24:42) Timestamps: [00:05:38] The Difference Between DISC And BANK [00:06:30] Blueprint Personality [00:06:49] Action Personality [00:07:10] Nurturing Personality [00:07:24] Knowledge Personality [00:07:24] How To Communicate With Different Personality Types?   Links: Connect with Michelle Lee Myrter: Website: https://codebreakertech.com/ref/michelle.myrter/  LinkedIn: https://www.linkedin.com/in/michelle-myrter/  Instagram: https://www.instagram.com/michellelee_721/    Get your complimentary B.A.N.K. ™ report: https://my.bankcode.com/?ref=michelle.myrter    Join the Powerful Marketers Community: https://community.powerful-marketers.com/ Please give us feedback on this episode: https://forms.gle/i83qkduH6dpRLytk8