Understanding and engaging clients is crucial for the success of any business. It involves building strong relationships with clients and prospects, fostering loyalty, and turning potential clients into long-term partners. By understanding what makes people tick and using effective communication strategies, businesses can overcome challenges in client engagement and improve productivity. In this podcast episode, Mari-Liis Vaher from Powerful Marketers interviews Alan Stevens, an international profiling and communication specialist. His expertise in human pattern recognition has made him a sought-after specialist, regularly featured in national television, radio, and the world's press. Quotes: "Your facial features tell us everything about your personality." (00:06:50) "Well, I'm talking about personality, how somebody likes to think and process, not what they're thinking and processing." (00:19:20) "Because if we don't connect with them, like tune our transmitter into their receiver, the other person's not comfortable." (00:22:23) "Yes, if I can read the person, I know how to talk to them the best way, I can really connect with them, I can therefore find out more about what they really need and what they really want, and then I can then show that I've got a service that will provide that, removing their worry, removing their stress, saving them time, saving them money or making them money, and giving the emotional feelings that they want. And the person goes, well, I might be paying $10,000 for something, but I'm making five, 10 times that amount in the return." (00:29:47) “If I talk about you to other people, 80% of people will listen to me. If you talk about yourself to the same people, the statistics show that about 7% will listen to you. That's why advertising doesn't work really well because they haven't got to know and like you at that point.” (00:32:33) “No, you put your staff first. You treat them in a way in which they feel that they belong, they contribute, they're valued, because everybody needs that to be productive. And then they will be the ones who actually deal with your customers. So when you put your staff first, you're actually putting your customers first.” (00:33:33) Timestamps: [00:04:26] Understanding Human Pattern Recognition [00:10:48] Live Demonstration of Profiling [00:20:39] Benefits of Profiling in Business and Marketing [00:34:08] Utilizing DISC Profiles in Conjunction with Face Profiling Links: Connect with Alan Stevens: Website: https://www.alanstevens.com.au  LinkedIn: https://www.linkedin.com/in/readingfaces/  Facebook: https://www.facebook.com/ReadingFaces/   💡 PS! If you’d like to learn more about the topic, then you can find the link to Alan’s free course inside the Powerful Marketers Hub: https://community.powerful-marketers.com/ 🌟 Please give us feedback on this episode: https://powerful-marketers.com/podcast/