In this Powerful Stories episode, Tory asks Media Specialist Nicole Webb about the process of promoting a book as an author. They share their insights on switching careers, getting published, and the challenges of book promotion. They emphasize the importance of storytelling, building an audience, and crafting a compelling media release. The conversation covers valuable tips for authors, including utilizing social media platforms and engaging with media to promote their books. The episode also explores the value of hosting bookstore events and collaborating with local bookshops. Takeaways Start social media platforms early to build an audience and share your book Know the purpose of writing the book and what you want to achieve Craft a compelling media release to attract the attention of journalists and podcasters Engage with media, host bookstore events, and utilize social media to promote your book Finish writing the book and take powerful steps toward your goals Chapters 00:00Introduction and Background 01:12Promoting Yourself as an Author 03:05Switching Careers and Getting Published 07:28The Power of Storytelling and Building an Audience 08:16Building an Influencer Campaign and Distribution 09:00The Challenges of Book Promotion 11:04Crafting a Compelling Media Release 13:06Engaging with Media and Bookstore Events 16:14Utilizing Social Media and Local Bookshops 17:43Three Pieces of Advice for Authors 20:54Writing Another Book and Taking Powerful Steps You can purchase Tory's book Self Belief is Your Superpower here. Contact Nicole Webb Media Specialist for Authors  via LInkedin here See omnystudio.com/listener for privacy information.