334: Category Creation and Community Building with Sri Ganesan
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Collin Stewart hosted the entrepreneurial mind of Sri Ganesan, the visionary behind Rocketlane.
Our conversation revealed not just the thrilling early growth journey of Rocketlane but also Sri's masterful play in category creation and sales strategy, reshaping how startups scale.
Highlights include: Category Creation: Why is It Important in Sales? (01:07), Marketing Efforts for Founders that Keep Paying Out! (33:42), Customer Development and Product Launches (14:38), Leveraging Content for Start-Ups (26:56), And more…
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