In this conversation, the author of Designing for Healthcare: The human-centred Approach, Craig Joseph joins us to discuss design processes, workflows, operations, and technologies around the person-to-person interaction which fundamentally lies at the heart of healthcare and human factors. Craig states that currently chronic disease management, medical bankruptcy, and equitable outcomes are just a few areas that need a major overhaul within healthcare (within the US). Craig posits that a human-centred approach to managing health, preventing disease, and treating illness can create a more effective and equitable system. In the conversation, we also examine the in-built biases that we can carry through to our decision-making, as well as 6 key principles that Craig advocates to enable safer patient care and mitigate human factors. You can find the book here: https://www.nordicglobal.com/what-we-think/insights/designing-for-health PHCP Question Time: We are collecting your questions to discuss on upcoming episodes. Please use this email to email the show and we will discuss your questions: ⁠[email protected]⁠ This Podcast is now live on YouTube, please find the interview here: ⁠https://www.youtube.com/channel/UCLAvKkahY34gXTJ5JjLw7DA⁠ This podcast is sponsored by PAX. Whatever kind of challenge you have to face - with PAX backpacks you are well-prepared. Whether on water, on land or in the air - PAX's versatile, flexible backpacks are perfectly suitable for your requirements and can be used in the most demanding of environments. Equally, PAX bags are built for comfort and rapid-access to deliver the right gear at the right time to the right patient. To see more of their innovatively designed product range please click here: ⁠⁠https://www.pax-bags.com/en/⁠