Toni is with David Seigler Successful Deal Packager, Property Investor and Public Speaker. David is an expert problem solver in sales, helping people to get what they want, identifying the problem and offering a solution to the problem. With extensive experience and expertise in sales, David discusses the importance of being authentic and having belief in the product or service you are selling. They also discuss how once mastery is achieved and you know what the rules and systems are you can move onwards to a level of artistry in public speaking.   KEY TAKEAWAYS Sales is the most important aspect of any business What I did was paint pictures for the clients to show them what they could achieve. Selling is about finding a problem and offering a solution. My expertise and knowledge about selling has come through exposure and experience. Painting a picture is perfect for one on one sales By giving a real-life scenario you show people the features and benefits along with the possible pitfalls. With investors, you have to be who they need you to be and when you are working one to one you use different facets of yourself. When you are interacting with clients and investors you have to adapt to be what they need. You need to search to find out what the ‘why’ is for a person. Getting nervous is part of the process and nerves are about being congruent. An audience can see who you are it’s the humanity that they understand, they want you to do well. Once you have mastered the system you can move up to a level of artistry. There is a joyous aspect to public speaking. Learn to listen more than speak. Ask and then listen carefully to the answer.   BEST MOMENTS ‘The silence is key in a face to face because I’m engaging with them emotionally. Then I can then offer a solution’ ‘I only want people to buy if it’s a solution for their problem’ ‘My confidence comes from knowing that I’m financially solvent. When I am on stage I don’t need people to buy from me I’m in a position to help them if they want me too’   VALUABLE RESOURCES Presenting, Pitching, Public Speaking Podcast Unlimited Success Progressive Property Property Sourcing Profits Podcast https://www.facebook.com/groups/progressivepropertycommunity/   ABOUT THE GUEST David is a property expert with over 25 years’ experience and his own portfolio of 26 units. His current rent roll is in excess of £10k per month. He is also a partner in a Deal Sourcing and Packaging business in the North West of England and has sourced over 250 properties for investors since 2004. In recent years he has, by necessity, had to develop an expertise in LHA strategies. This area is increasingly becoming a niche for him, and he enjoys empowering other landlords by sharing the knowledge he has gained. The ultimate purpose when sourcing properties in this sector for investors is to minimise risk while maximising profit. He has had to find answers to the challenges of Tenant Find, Management, ensuring rents are paid and the transition to Universal Credit. These are strategies he uses in his own business and also on behalf of investors. His investor clients regularly achieve annual gross yields of over 20% with high occupancy rates and voids resolved, sometimes within hours.   CONTACT METHOD https://www.linkedin.com/in/david-siegler-7b126316/ https://www.facebook.com/DavidSieglerInvestments/      ABOUT THE HOST  Toni Gargan is a Double World Record-holding Public Speaker, Mentor, Entrepreneur, and Professional Property Investor. She acts as the Director at Owen Oliver Property, a family-run property investment company helping others gain passive income through investing. Aside from building her amazing property portfolio, she’s also a full-time mentor for property investors through Progress Property and Unlimited Success. Toni has since then