Toni explains why every person is a salesperson - they just need to understand how to serve, solve and sell in the right way. When you pitch effectively and in the right way the product will sell itself and you will be able to effectively grow your business. When you approach each customer with a view to helping them to solve a problem or reach a goal you are able to pitch to serve them through solving their problem and the sales become a by-product. It’s human nature to want to buy but not be sold to and Toni shares great advice and information on how to bring the right people to you through pitching to serve and solve.   KEY TAKEAWAYS Pitching is about sharing what you have that is valuable to the client. We all want to buy but not be sold to, finding an elegant way to pitch will bring the right people to you. Approach each customer with a view to helping them solve a problem or reach a goal and not with selling a product or service. When you are trying to solve a problem for the client then you are serving not selling. An objection can be viewed as just a request for more information You need to identify your product and service, the problem it solves. Identify which group of people you are serving. What makes your product or service stand out? The more people you help the more you will sell. The goal is how many people can you help and serve, with the sales becoming a by-product of it. Identify your product or service, who you are serving, the problem you are solving and get out of your own way.   BEST MOMENTS ‘You identify what is needed to solve the problem’ The more people that you can help to solve their problem the more money you will make ‘Does your marketing identify the problem and what your solution is?’   VALUABLE RESOURCES Presenting, Pitching, Public Speaking Podcast Unlimited Success Progressive Property   ABOUT THE HOST  Toni Gargan is a Double World Record-holding Public Speaker, Mentor, Entrepreneur, and Professional Property Investor. She acts as the Director at Owen Oliver Property, a family-run property investment company helping others gain passive income through investing. Aside from building her amazing property portfolio, she’s also a full-time mentor for property investors through Progress Property and Unlimited Success. Toni has since then discovered her true passion – helping others by training and mentoring through public speaking. She now hosts her own show, Presenting, Pitching & Public Speaking Podcast, which aims to help you be confident, improve your speaking & communication skills and present better for you, your team, and your business.   CONTACT METHOD Toni Gargan LinkedIn   Toni Gargan Twitter See omnystudio.com/policies/listener for privacy information.