Stephen Wunker Managing Director New Markets Advisors chats with Shripati Acharya, Managing Partner Prime Venture Partners. Stephen is a frequent writer and speaker on how firms can create new growth platforms. His award-winning books include Capturing New Markets, Jobs to be Done , and Costovation. Listen to the podcast to learn about 02:00 - Jobs to be done for SaaS Companies 11:30 - How to Find Underlying Motivations of Your Customers 22:00 - How NOT to use Jobs to be done Framework 34:45 - How Often Should a SaaS Company Talk to Its Customers? 40:00 - The Best Innovation Book Click here to read the full transcript Next, listen to a serial SaaS founder, Srikrishnan Ganesan talk about How He Used Jobs to be Done Framework, When an MVP is Not Enough, Building a Community as a SaaS Business, Working with Industry Analysts and a lot more.  Enjoyed the podcast? Please consider leaving a review on Apple Podcasts and subscribe wherever you are listening to this. Follow Prime Venture Partners: Twitter: https://twitter.com/Primevp_in LinkedIn: https://www.linkedin.com/company/primevp/  This podcast is for you. Do let us know what you like about the podcast, what you don't like, the guests you'd like to have on the podcast and the topics you'd like us to cover in future episodes.  Please share your feedback here: https://primevp.in/podcastfeedback