Gaurav Singh Kushwaha, Founder & CEO Bluestone with Amit Somani, Managing Partner Prime Venture Partners. Listen to the podcast to learn about 03:00 - When Starting Up: Defensibility & Differentiation 11:00 - Online is Much More Than a Sales Channel 20:00 - First Click, Last Click: Building the Right Attribution Models 30:00 - Don’t Let Your Biases Define Your Metrics 35:45 - CAC/LTV Fallacy: VCs & Entrepreneurs Click here to read the full transcript Want to learn about about building a global SaaS business from India? Listen to this episode with Khadim Batti, Co-Founder & CEO Whatfix where we talk about Finding PMF & The Right Customer Segment, Pricing & Product For Enterprise, Building Sales Cycle & Sales Force in US, Four Pillars of Category Awareness and a lot more.  Enjoyed the podcast? Please consider leaving a review on Apple Podcasts and subscribe wherever you are listening to this. Follow Prime Venture Partners: Twitter: https://twitter.com/Primevp_in LinkedIn: https://www.linkedin.com/company/primevp/  This podcast is for you. Do let us know what you like about the podcast, what you don't like, the guests you'd like to have on the podcast and the topics you'd like us to cover in future episodes.  Please share your feedback here: https://primevp.in/podcastfeedback