In this podcast episode, Amit Somani speaks to Mukesh Singh a.k.a Mukri (Founder of ZopSmart) a winner of the ‘Economic Times Comeback Kid Award Winner, 2023’.  Mukri is a maverick entrepreneur who has staged an unimaginable dramatic pivot shutting down a 70%-80% revenue business to focusing on a newer product based on market estimation and gut.  He talks about his inspiration from ‘Lego’ and ‘Intel’ to have made the most important decision in building this mammoth ~800 Crore company at ~70%-80% margins!  Another valuable piece he shares on the US GTM strategy including how he does 300 hours of preparation before every customer meeting. This episode is a rollercoaster enlightening current and future entrepreneurs in the most remarkable way.  Tune into this episode to get inspired, learn and traverse across a marvelous entrepreneurial journey. Listen to the podcast to learn more about: 0:00 - Entrepreneurial Journey With Mukri Singh 4:10 - Discovering Self and Startup Lessons 14:42 - Entrepreneurship Journey 19:00 - Challenges and Opportunities in E-Commerce / Retail 28:53 - Importance of Core in Business Strategy 36:59 - Value Over Uniqueness in Startup Growth 49:09 - Entrepreneurial Insights and Reading Habits Enjoyed the podcast? Please consider leaving a review on Apple Podcasts and subscribe wherever you are listening to this. Follow Prime Venture Partners: LinkedIn: https://www.linkedin.com/company/primevp/ Twitter: https://twitter.com/Primevp_in This podcast is for you. Do let us know what you like about the podcast, what you don't like, the guests you'd like to have on the podcast and the topics you'd like us to cover in future episodes. Digii -  The Ed’Tech’ transforming India’s education Please share your feedback here: https://primevp.in/podcastfeedback