Mastering the Basics of B2B Marketing (w/ Special Guest Elias Rubel)
Listen now
Description
On this episode of the Funcast, Operating Partner Paul Stansik is joined by CEO Elias Rubel, whose team at Matter Made works with B2B marketing teams big and small to help accelerate their revenue growth. If you've ever wondered how to organize a marketing team, the right way to interview a marketing leader, the foundation you need in place to launch an effective demand generation campaign, or what leaders of companies like Loom, G2, Dropbox, and other unicorns are doing to tune their inbound lead machines, this one is for you. 
More Episodes
In this interview, Jim and Yuval Yeret discuss the implementation and challenges of agile methodologies within the private equity space. Yuval has extensive experience in product development, and he emphasizes the importance of principle-driven agility over rigid adherence to frameworks. While...
Published 05/24/24
Published 05/24/24
Product positioning expert April Dunford joins Operating Partner Paul Stansik to talk about the curse of product pessimism (and how to fix it), why most software companies struggle to create a winning sales pitch, and how better product positioning fits into an effective growth plan for an...
Published 05/02/24