In this week’s edition Ashea is joined by Dallas Taylor from Defacto Sound & Twenty Thousand Hertz Podcast, where they discuss the sound design process behind some of the world's most famous brands. Talking Points: Working to a brief: What is your process for capturing the mood and creating an experience that complements the visual storytelling? Sound choice, inspiration, foley etc. What makes a sound instantly recognizable, e.g Netflix. What is the process like getting to that point? Optimising workflow: Tools, gear, deadlines.  Emerging trends, challenges, and opportunities facing sound designers in an ever-evolving industry. Finds of the week: Ashea: Waves Stream Dallas: Buy Back Your Time- Dan Martell