Want to get your ideas into the world? Writing coach Amber Rae (see: amberrae.com) has some counterintuitive advice: Don't think about your audience, and don't write what you "should" write. On this episode, she explains some of the most common mistakes that entrepreneurs make, and how anyone can find great stories and create meaningful, memorable work. Thanks to our sponsor Hertz Business Rewards for helping small businesses save big. Join for free at Hertz.com/businessrewards.