If you haven't heard of Australia's Non-Alcoholic Beer brand "Heaps Normal", you're probably living under a rock. I had the pleasure of sitting down with Heaps Normal's Tim Snape, Director of Marketing to hear about how they've made their make so quickly. Tim says this certain part of his career is "like being strapped to a rocket ship" and I wouldn't question it. Shaking up Australia's modern drinking culture, one beer at a time, they're certainly making their mark. You'll hear how sometimes the smaller start-up budgets can be a blessing because they force you to be authentic and a different sort of creative. We also went deep on creativity in hindsight, how Heaps Normal's established its brand rules and their idea check list to see which ideas they'll let fly. To learn more about Heaps Normal, head to their website or check them out on socials. To connect w Tim, find him on Linked In. To learn more about your host, Arielle, find her on socials or via the Cinema Thom website. If you loved this ep! Please leave a review! We need all the love we can get :) Hosted on Acast. See acast.com/privacy for more information.