Michelle Melky, Creative Director of Amplify, shares her journey in the creative industry and the challenges she faced as a young professional. She discusses her experience producing shows for platforms like TikTok and Spotify, as well as the importance of networking and building relationships. Michelle also opens up about the loneliness that can come with early success and the pressure to constantly achieve. She highlights the need for work-life balance and the importance of finding fulfilment outside of work. In this conversation, Arielle Thomas discusses her career in the entertainment industry and her role as a creative director at Amplify. She talks about the challenges and opportunities of working in the creator economy and the importance of staying relevant in the industry. Arielle also shares her thoughts on motherhood and the pressure to achieve certain milestones at a specific age. She highlights the importance of understanding different audiences and staying up-to-date with social media trends. Subscribe to Process to stay up to date with our weekly episodes. To find Process on Instagram, click here. To find Process on TikTok, click here. Your host Arielle, on Instagram here. And TikTok here. We're also on YouTube! Head over to watch other episodes here. See you next Sunday. Hosted on Acast. See acast.com/privacy for more information.