This week's episode drops just as Sheet Society's winter campaign goes live on sheetsociety.com! Hayley Worley is not only a client of mine, but someone I really admire, she's got big-sister vibes written all over her. Her story of building Sheet Society comes with all sorts of sacrifices, hiring the right people, and the art of going "all in". Pandemic or not, Sheet Society's technology, customer journey and the cue's it takes from the fashion world were always destined for greatness....

Don't miss out on this great chat with Chelsea Healey, Head of Brand Marketing at Adore Beauty. In this ep of Process, we unravel the story behind Adore Beauty's rise in the beauty industry and of course, their brand work! Explore their approach to empowering customers and the challenges they face in measuring the impact of platforms like TikTok. Gain valuable insights into the creative messaging strategies employed by beauty brands and the importance of consistency in branding. Learn more...

Join us in conversation with Charlotte Ree, author of Heartbake. In this episode of Process, Charlotte shares her story of coming to terms with her past and her writing. Charlotte discusses her struggles with disconnection from her physical self, her subsequent healing through therapy, and her decision to end her marriage.  Charlotte also describes in detail the steps she took to write her book, providing insight into her creative process and highlighting the value of working with a publisher...

Join us in conversation with Dalton Henshaw, co-founder and CEO of Bullfrog. We talk about using an omnichannel approach to success, collaborating with well-known brands, and embarking on extraordinary adventures around the world, as well as the personal challenges, burnout, and subsequent reinvention that led to Dalton's new career as a storyteller and creative problem solver.  Learn the significance of team building and the importance of putting attitude and ambition, and discover the...

Side note, this is the first episode we’re sharing on Youtube! If you’d rather watch it, you can head to Arielle’s Youtube channel here!  In this episode, we chat with Zoe Davidson, founder of Order Magazine, Order Productions and co-founder of Australia and New Zealand’s newest collaborative production company, Made In.  Throughout the hour-long chat, Zoe's creative processes are unpacked, including the way she approaches her own production and creative work, and how she represents artists...

I've realised recently, that my inbox has way too much stimulus and it's crippling my creativity. I let all sorts of marketing, intimidating 'grass is greener' style emails, frequent subject lines about 7 figure business and real estate dreams I'm not ready to reach into my inbox everyday, and enough is enough. I'm taking the month of May to cleanse and reset, and if you want to join me, download this worksheet and we can focus on the now together! Petit episodes are shorter episodes...

Meet Mel Smillie, the entrepreneur behind Canadian creative agency, Manuka Sunday. This is a pretty special episode, Mel is my first-ever international guest! This juicy chat was refreshing for me to lead because Mel and I are in similar places in our career. We discuss how to scale your creative agency, the lessons you learn and what we learned the hard way. Mel is doing a fantastic job being the face of her creative business too, so we went behind the curtain of what it takes. Learn more...

Inside this episode of Process the Podcast, we speak to the creator of Australia's first female-lead dispensary, offering legal access to cannabis. We learn about the inspiration behind the dispensary's design and we hear about the struggle to start her business during COVID, and rejection in the medical profession because they "thought she was a drug dealer". We take a deep dive and learn more about the state of cannabis use in Australia, the importance of getting to know doctors and...

This is a very special episode where I candidly talk about Social Media Video Strategy for a personal brand or business. I offer you some tips to implement immediately, and then go into a pretty specific approach that I work towards for all clients, and you can mimic right off the bat. Grab a pen and paper, and start working on your video strategy with me! In this podcast ep, I offer two things. The first is a mini-glossary, which if you’ve listened to the ep, will know it’s Part One of...

The importance of copy in a video, and AI first world with Daniella Hendler of Naughty Nancy. This conversation opened my eyes to a lot of branding. I knew about it, but I just hadn't taken the time to really intellectualise and focus on copy and its role. I hope this episode inspires you to take a moment to focus on your own copy, and how you're using it to connect. In her rapid-fire, she shares so much about the tools she uses inside her agency to create unforgettable copy repeatedly! I've...

The importance of copy in a video, and AI first world with Daniella Handler of Naughty Nancy. In her rapid fire, she shares so much about the tools she uses inside her agency to create unforgettable copy time and time again! Show notes for this episode are coming tonight! Stay tuned :) Hosted on Acast. See acast.com/privacy for more information.

In this episode, I'm joined by Mike Knowles. He's a friend, former gambler and performance coach.  We dive into what is a healthy risk. And we begin to break down intuitive, emotional and logical decision-making. If you've ever felt like you aren't very good at taking risks, or decision-making, the good news is, you can improve.  We lean into how to leave perfectionism at the door and are reminded that if we don't start taking smaller risks, we'll never be ready for the big ones.  Through...

I strongly believe that with reverse engineering, you can draw in and attract your dream clients. This episode is my first time explaining how I've built my career and by setting goals, then working backwards with aesthetics in mind, I've managed to direct video work for clients like Vogue, Mecca, Kmart and many many more. Follow my personal journey on Instagram here. Follow my directing career on Instagram here. Visit the Cinema Thom website to learn more here. Hosted on Acast. See...

Digital Creator, Mumma and business owner Nikki Cruz takes us back to working the night shift at Coles. She's now one of Australia's most loved creators, and shares how she's created a career for herself, entirely self-taught and "winging it". Nikki can be found on socials here. Her furniture business, the Common Edit can be found here. Find out more about Exolyt, my favourite deep dive platform for Tik Tok analytics here. Follow your host Arielle Thomas here. If you loved this episode,...

This episode marks a new chapter! I've brought Casey Benjamin of The Courage Project to weigh in on self-doubt and how self-criticism can jeopardise your success. She shared the saying, "Another level, another devil" and gives tips on managing your self-doubt. Find Casey Benjamin's website for the Courage Project here or on her Instagram. You can learn more about me, Arielle on my Instagram, or the Cinema Thom website. If you loved this episode, share it with a friend! Or leave a review to...

In this episode of Process, I sit down with Natassia Nicolao. We've come a long way since dancing class 20 years ago, and I could not be more proud of her. Natassia started her own beauty brand two years ago called Conserving Beauty. A brand that inspires conversation and takes full accountability for its supply chain and water footprint. We discuss each step of her career, how she assembled a board, being mentored by Elle Macpherson, assembling and leading a team and how she intends to grow...

2022 shaped and informed my life as I knew it. I unpack and reflect on the year in this episode, and work through the lessons I learned, whether I wanted to learn them or not. I'm back from hiatus, and I hope you'll forgive me, there was a lot going on. I hope this episode serves you and you can take something away from it that resonates as you find your own way through creativity and life. See you next Sunday! Hosted on Acast. See acast.com/privacy for more information.

In this episode, one of Australia's youngest agency founders, Jacob Arnott, shares everything about We The People. His insights on Tik Tok are invaluable, and while we've all heard things about what you should share on Tik Tok, what you shouldn't and how to approach the app - Jacob breaks it down once and for all and clears up all. Check out his agency, We The People! Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Interviewing Bruna is such a breath of fresh air. She's not only taken leaps and bounds as a model since arriving in Australia but has given the expectations of fashion brands a real shake-up at the same time. We met via Whatsapp for a job during lockdown - when Melbourne couldn't shoot, but Sydney could. I was on Zoom during the shoot but sent her a personal Whatsapp video the night before to introduce myself, explain the Kmart campaign and why we chose her. It was the start of a beautiful...

Holly Ryan and her namesake brand are full of love, craftsmanship and integrity. As a brand, they're striving to minimise the impact by creating timeless designs that are inspired by art and nature. We chat about how she channels the world around her into wax carvings, eventually becoming the collections we see and adore. How she's grown her company and, most recently, how COVID and a huge curve ball created adversity that's only made her stronger. Check out Holly Ryan Jewellery here....

Meet Lily Baker, co-founder of LMB Management and LMB Group. She started the agency with her Mum about 9 years ago. Now LMB is one of the leading influencer and talent management agencies, representing the most sought-after influencers in Australia. So ahead of its time, with several divisions, and Lil at the helm. We chat about the direction the industry is heading, how she’d market her own brand the way brands need to consider working with talent in this rapidly growing industry!  Learn...

In this episode, Arielle dives into all the latest Instagram updates that will affect the way we shoot, deliver share and meet ROIs in our industry. Prior to this episode, Arielle hosted her first-ever webinar leading up to the launch of The Trend Tea. The Trend Tea is an offering Arielle conceptualised after constantly needing all the latest trends and audio at her fingertips for clients on set. It's a weekly subscription, receiving 10+ of the latest trends specifically curated for small...

In this episode, we dive into the journey Alison took from working way overtime in digital publishing, to podcast host, and giving herself space, day-in-day-out to feel through her next steps, all the way to launching Off, her online space for conscious career coaching. I’ve worked with Alison for a long time, and I’m excited for you to get to know the courage she holds. She strides towards self-exploration and I really look up to her when it comes to being consistent, doing the work, and...

Sener Besim is an Australian icon when it comes to luxury retail, he's also the founder and creative director of the luxury namesake brand, Sener Besim. The brand originally came to the market with eyewear and jewellery and continues to expand into new categories, but with one very important retail factor, the brand is built on stillness. Through a very personal journey, Sener came to find his creativity and expression, which directly flows into his brand and products, but there is no...

Margie Woods is at the helm of 140 people across two businesses. She started small, and in the past 18 years has built two seriously impressive companies. She reminds us of the power of patience and shares her entrepreneurial process that found her running one of Australia's most loved fashion brands!  Your host Arielle :) Instagram here: instagram.com/arielle.thomas Tik Tok here: https://www.tiktok.com/@arielle.thomas?lang=en Youtube...