Hello World!  We're Arvid and Rob, and in this first episode we'll start with a short story of how we got into product and as a first deep dive we'll talk about how to drive product adoption with an internal audience. Today's lesson: Nobody understands the value of your very important platform except you and your team.  If they don’t get it, they won’t use it.  Mandating and escalating only achieves the bare minimum adoption and might miss the impact.  Make them believe and understand.  Market, don’t mandate. https://www.productinternals.com/p/market-dont-mandate-0ae Give us feedback on twitter @productinternal or at [email protected] !