Ayuba is a Product Manager at Coda supporting the team that empowers customers to work with their data in Coda and the underlying data model that supports their imagination. Previous to Coda, Ayuba spent a decade at Microsoft building products from 0 to 1 and through to scaled stages. This episode we cover:  A walkthrough of a zero-to-one project & developing the strategy around it Conducting market research Understanding user behavior & it’s criticality in a zero-to-one effort Challenges & risks of starting something new References:  Ayuba’s Linkedin Kent Beck’s Framework (Fast/Slow in 3X): Song Credits: The Right Direction by Shane Ivers Note: Opinions shared are just those of the hosts and guests and not of the companies they work for.