In this episode of The Product Marketing Life podcast, host Mark Assini is joined by Joshua Diner, Group Product Marketing Manager at Infobip. They have an insightful conversation around conversational marketing and communication, and how it can be leveraged to provide highly personalized experiences. Here are the key takeaways from Mark and Joshua's discussion: Conversational communication blends chatbots, AI, and human interactions.Personalization is key for conversational marketing.Conversational communication can be applied across the entire customer journey.Cart abandonment is a prime use case for conversational communication. Personalization through conversational marketing can be a competitive advantage.