Product teams move fast – often keeping their heads down, chasing goals, and, unfortunately, overlooking the emotional needs of the customer, which is essential to providing positive user experiences. In this episode of Product Marketing Life host, Mark Assini, is joined by design expert Bryan Zmijewski, President and Owner of ZURB, to unpack how companies lose touch with users and provides proven tactics to close the disconnect.  Key takeaways: Why adopting design thinking principles can create positive customer experiences.How losing touch with your users creates a disconnect between the product and customer needs.Why you need to facilitate an open dialogue between sales and product.How negative feedback presents invaluable opportunities for improvement. Why diverse opinions – united behind customer insights – produce better outcomes than isolated decisions by one specialized team.