In this episode of Product Marketing Life – the first episode of 2024 – host Mark Assini is joined by Priya Gill, Vice President of Product Marketing at SurveyMonkey. During their chat, Priya and Mark discuss the core three areas product marketers need to nail in order to drive an effective go-to-market strategy. Priya also shares her thoughts on how to invest your time wisely, elaborates on the significance of grasping the buyer’s pain points, aspirations, and motivations, and gets into how AI tools can augment research and content creation to enhance productivity and efficiency. About our guestPriya is an accomplished marketing executive who has worked in the tech industry for over 15 years with experiences in a wide range of disciplines including engineering, product management, finance, and marketing. Today, Priya leads the product marketing, web, growth, and localization teams, driving SurveyMonkey’s go-to-market strategy, web strategy and growth, and international experiences. Key takeawaysWhy understanding market trends and the competitive landscape mattersWhy target buyer insights are crucial to crafting messaging that resonatesHow a deep understanding of your product translates into customer benefitsThe importance of cross-functional partnerships in strategy cohesionHow utilizing AI tools can enhance productivity and efficiency in product marketing And more insights throughout the episode!