In this episode of Product Marketing Life, host Mark Assini speaks with Erica Dingman, Senior Product Marketing Manager at Movable Ink, about the difference between vision selling and product selling. Key takeaways Why vision selling takes a more transformational approachHow to convince customers to adopt a new way of workingBuilding an incremental pathway to sophistication for each customerMaintaining a core narrative while customizing for each clientThe increasing value of face-to-face marketing and human connections