With 80.4% of product marketers earmarking the management of product launches as a core component of their role, what if we told you we hold the golden ticket to creating repeatable Go-to-Market processes? Make yourself comfortable, because in this episode, Devon O'Rourke, Founder & Manager Partner at Fluvio, shares a breadth of transferable insights sure to enhance your Go-to-Market strategy. Devon shares Fluvio’s approach to creating repeatable Go-to-Market processes, outlining where...

In this episode, host Mark Assini is joined by Bhargav Brahmbhatt, Senior Product Marketing Manager at Harness.

In this episode of Product Marketing Life, host Mark Assini welcomes Zoey Morck, Customer Marketing Manager at Logz.io. Zoey has held a number of marketing and sales-focused roles over the course of her career, finding a natural fit in the emerging world of customer marketing. Today, Zoey and the team at Logz help cloud-native businesses monitor and secure their environments with comprehensive open-source tools. Key discussion points: - The role customer marketing plays within the...

In this episode of Product Marketing Life, host Mark Assini is joined by Shaalin Parekh, Founding Marketing Lead at Champify and Founder of IndustryGTM.

In this episode of Product Marketing Life, host Mark Assini is joined by Robert Kaminski, Head of Product Marketing at Fletch PMM.

In this episode of Product Marketing Life, host Mark Assini is joined by Sapir Segal, Senior Product Marketing Manager at Fiverr.

In this episode of Product Marketing Life, host Mark Assini is joined by Umang Sejpal, Product Marketing Manager at Cofenster. During their chat, they discussed Cofenster’s transition from a Sales Led Growth model, to a hybrid Product Led Growth Model. Umang's practical insights and recommendations will be incredibly helpful to anyone who finds themselves going through a similar shift.

In this episode of Product Marketing Life, host Mark Assini is joined by Ken Oestreich, Founder of Fountainhead Product Marketing. During their chat, they discussed Ken's API-based framework for establishing streamlined and transparent exchanges of information between product marketing and its partner teams. This is a must-listen for anyone looking to formalize or improve cross-functional relationships.

In this special episode of Product Marketing Life, host Mark Assini passes over the reins to Mikey Mioduski, Founder and CEO of GhostRanch, who sits down with Jen Jones, Chief Marketing Officer at commercetools.

In this special episode of Product Marketing Life, host Mark Assini passes over the reins to Mikey Mioduski, Founder and CEO of GhostRanch, who sits down with Esther Yoon, VP of Industry and Product Marketing at RingCentral.