Join Hester Van Gool, Head of Group Product Marketing Manager for Decathlon Platform and E-Commercel, as we delved into the vital topic of women leadership in tech companies and product marketing role. In this interview, Hester emphasizes on 👉 Her views on the urgency of diversity in the Tech industry 👉 Decathlon's strategic approach to embracing change and fostering inclusion 👉 Valuable advice for women navigating the challenges and opportunities of the tech and product marketing fields. 👉 Insights on how women can position themselves as leaders 👉 Best practices for managing stakeholder relationships The conversation highlights the need for confidence, strategic thinking, and aligning personal values with company culture. Tune in if you like these topics : Women leadership in tech companies Role of women in product marketing Importance of diversity in companies, especially in tech Strategies for tackling diversity at a strategic level in a company Gender balance in the product marketing function in tech Pitfalls and best practices for female product marketers Advice for excelling in the product marketing role Dealing with senior stakeholder management as a product marketer This espisode has been produced in collaboration with Decathlon Digital! Discover episode series featuring the voices of four collaborators from Decathlon Digital, diving deep into the challenges, strategies, and successes that shape the world of Product Marketing. The series will also explore key digital topics such as design and brand preference, and the place of women in tech. RESSOURCES🛠️ Watch the video interview on YouTube Written key-takeways here Contact Hester on Linkedin Book recommended : Lessons in Chemistry by Bonnie Garmus CONTACT ME👋 Share you thoughts with me about the episode on Linkedin: your feedback brings me joy! Follow the Linkedin account Product Marketing Stories to stay updated on the release of new episodes. SUPPORT THE PODCAST FOR FREE🙏 Subscribe 🔔  Leave a 5 ⭐ review on Spotify and Apple Podcasts (here). Mention the podcast on Linkedin and share it with everyone who wants to develop their skills in Product Marketing! Vous aimerez cette émission, si vous aimez : Marketing Square • Le Podcast du Marketing • Le café du market • Clef de Voûte • Lenny’s Podcast • Les podcasts du Ticket • Product Squad Ici on parle de : Product Marketing • branding • business • communication • carrière • PMM • PM • Sales enablement • positionnement • messaging • go to market, • stratégie de lancement produit • copywriting • storytelling • inbound marketing • conseils marketing • marketing automation • marketing digital • growth marketing • persona • réseaux sociaux • stratégie • IA • freelance • audience • chatgpt • email marketing • saas tech B2B • B2C • use-cases • positioning • best practice • product management • women leadership • founding PMM • competitive intelligence • concurrence • insights • buyer persona • user journey • funnel marketing • marketing mix • design • product design • UX • UI • branding • brand strategy • Decathlon • Digital transformation • Women • Leadership • Tech Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.