Where to find Priya LinkedIn: https://www.linkedin.com/in/priyabhatia0210/Substack: https://priyabhatia.substack.com/ Where to find Axel Axel's Bento: https://www.axel.pmLinkedIn: https://www.linkedin.com/in/axelsooriah/ Hey everyone, Axel here from Product Squad! My conversation with growth maven Priya dates back to June 2023. She took us through her unexpected leap from number-crunching in finance to skyrocketing user activation over at 7Shifts. It's all about digging into customer value and shaking things up with A/B tests, flexible planning, and some serious speed. Plus, she's all about that smoothie life for staying on top of her game. For any PM thinking about leveling up to growth or anyone hungry for inside tips to ramp up their product's impact, you've gotta hear Priya's story. Catch our convo in the 'The Accidental Growth PM' episode – it's pure gold! Show notes and highlights 03:28 Followed conventional path, became an investment banker. 08:40 Travelling broadened world-view and opened up opportunities. 12:57 PMs can drive growth through discovery, activation. 13:43 Identifying customer journey gaps to drive growth. 16:57 Transition into growth role: Show and share wins. 22:42 Learning project management for rapid business growth. 24:46 Team solves uncertainty issue with Kanban board. 27:14 Essential role for growth PMs: out-of-the-box, unstructured optimization. 30:03 Alignment challenges between sales and marketing teams. 33:57 I enjoy the overwhelming but rewarding holistic view. 37:39 Debate on the value of code involvement. 40:10 Repetition and success lead to influence uncertainty. 45:30 Understanding oneself is crucial in life. 47:41 Embracing different experiences and messages over time.