Wanna know how to overcome challenges in the cleaning business? Join Brandon Condrey and Brandon Schoen in this episode of the Profit Cleaners podcast as they dive into the importance of proactive planning for unforeseen challenges in the business world.  Taking a retrospective look at their mindset during the uncertainties of 2021, they share their experience in strategizing for a potential recession and discuss the significance of creating a recession plan with concrete numbers, actionable steps, and a shift in marketing strategies to adapt to changing times. They also explore hypothetical scenarios like adjusting marketing budgets and addressing customer feedback to understand failure points. Contemplating worst-case scenarios for their cleaning business, they stress the importance of anticipating pitfalls and share the significance of regular SWOT (Strength, Weakness, Opportunity, Threat) analyses and visionary leadership in navigating business challenges successfully. Don't miss out on expert advice that can steer your business through any of this year’s potential challenges - tune in now!  Highlights:   (00:15) Planning for a potential recession in 2021, discussing strategies like changing marketing messages and increasing budgets.(01:24) Importance of planning for potential failures and addressing hypothetical scenarios using personal anecdotes.(02:35) Reference to a Freakonomics episode on proactive planning and its relevance.(03:12) Emphasizing the value of discussing worst-case scenarios and creating flowcharts for quick reactions.(03:33) Regular practice of SWOT analysis for staying aware of business strengths, weaknesses, opportunities, and threats.(03:50)  Importance of visionary leadership to foresee challenges and avoid reactive decision-making.(04:24)  Framing the discussion as a confidence-building exercise for proactive actions, drawing parallels with military training. Links/Resources Mentioned: Profit Cleaners Website MasterClass