Hélène Parker and Sergey from EPOM dive into maximizing agency efficiency and productivity, navigating the programmatic ad tech landscape. They underscore the role of programmatic traders in driving revenue and share EPOM's advanced technology empowering precise media buying. Balancing intuition with data-driven decisions and adopting tech stacks enhance traders' skills. Automation liberates traders from mundane tasks, revolutionizing workflows. They debunk myths of intuition-led strategies and advocate for specialized tools. The discussion highlights AI's analytical power and human creativity in advertising, emphasizing genuine partnerships and solutions-based approaches.    To get the training roadmap sample, request it here: https://www.heleneparker.com/programmatictrainingsample/   About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  We can help 2 ways:  Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  🌟Request a sample training roadmap❗️  Hire people from our program mentioned above  Interested in training or hiring programmatic juniors? Book a Free Call   Timestamp: (00:18 - 00:48) Agency World Dos and Don'ts  (06:18 - 07:01) Agency Challenges and Solutions  (10:11 - 11:50) Optimizing Agency Platform Efficiency   (14:29 - 15:33) Streamlining Data Automation for Efficiency   (18:23 - 19:18) Flexible Trial Periods for Growing Companies  (29:02 - 30:04) Barriers to in-House Hiring and Training    (33:47 - 35:33) Humanizing Sales Relationships  (39:33 - 40:37) Honesty and Transparency in Sales   Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz     Meet Our Guest: Sergey Shchelkov:  [email protected] linkedin.com/in/shchelkov https://epom.com/  Meet The Team: Hélène Parker - Chief Programmatic Coach Helene Parker Consulting LLC   Programmatic Media Experts | LinkedIn     Learn Programmatic  As a TEAM As a Programmatic Ninja Programmatic Coaching Newsletter    Programmatic Digest  Youtube | LinkedIn | Instagram   Manuela Cortes - Co-Host  Programmatic Digest In Espanol  Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn Get this directly in your inbox weekly including more gems!  Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter   Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/ Also take a moment to check out: How To Optimise Data Segment: https://youtu.be/boj0SJF5kn8    Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q