As vast populations around the world are experiencing some form of lockdown, the evolution of culture moves from being absorbed through human interaction and social groups, to something which occurs almost exclusively on digital platforms and through digital content. Vice sits at the intersection of content and culture and has done so for many years. Two years ago Global President Rob Newlan joined Vice Virtue and the agency-network has since seen a flurry of new client wins & Lions-winning recognition.  However, for an agency which prides itself on keeping its finger on the pulse, how does it keep up, when the cultural environment is shifting at rapid pace?