Project professionals are boosting their personal branding—through blogs, speaking engagements and strong social media presences—not only to help them stand out as forward-thinking leaders but also to share their knowledge and give back to the project management community. In a joint discussion, guests discuss how they decided where to focus their personal branding efforts and their top tips for other project professionals looking to elevate their personal brand, plus how strong personal branding helped them gain greater visibility inside and outside their organizations and brought on more career opportunities. Our guests include Fahad Ahmed, PMP, head of IT, Jubilee General Insurance, Karachi, Pakistan, and Yasmina Khelifi, PMI-ACP, PMI-PBA, PMP, senior project manager, Orange, Paris. Key themes [02:04] Sharing expertise, lessons learned and ways to upskill to kickstart personal branding efforts [04:26] Top tips for using LinkedIn to boost your personal brand [08:40] Determining your area of expertise in personal branding [12:46] Ways to stay up to date on project management trends [16:28] The benefits of strong personal branding? Greater recognition and more career opportunities [19:02] How certifications benefit project professionals’ personal brand [20:37] Take your personal branding to the next level with a focused goal and show your strengths