9 Promotion goals and prevention goals Recommended literature for this episode: Higgins, E. T. (1997). Beyond pleasure and pain. American Psychologist, 52, 1280-1300. Higgins, E. T. (2012). Beyond Pleasure and Pain: How Motivation Works. Oxford University Press. Psychologist, author and consultant from Hamburg /Germany (*1979). Married, two sons. MA in psychology from the University of Hamburg. More than 14 years of experience teaching psychology as well as a consultant for UNICEF, Terre des Hommes, IOM, the EU and private companies. Speaks 21 languages. Contact [email protected] https://thegomethod.org/ On Linkedin: https://www.linkedin.com/in/gerhard-j%C3%B6rg-ohrband-22525147/ Twitter: https://twitter.com/JOhrband If you want to save time in learning a foreign language without a teacher, please check out my book “The GO Method” on Amazon. Are you interested in learning German? Get a free membership in my Facebook group. There, you will get updates on my articles. And you can ask me anything related to learning German.  https://www.facebook.com/groups/213241163966542 If want to get on my waiting list for my German courses, please click here. We will not work with a textbook like at school. We will focus exclusively on eliminating your mistakes and on expressing ourselves professionally.