Gibbons and Gould share a true story about their recent experience with a client who have taken a basic commodity, given it a new, fun twist, and created a great product that has attracted incredible media coverage and attention to the business. Initially revenue growth was great, but now sales have plateaued. What needs to be done? This show is broadcast live on Wednesday's at 7AM & 8AM ET on W4CY Radio – (www.w4cy.com) part of Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).