In this episode of the quarter podcast, we will be talking about Estee Lauder and her history within the make up industry specifically will be talking about how she came from our humble beginnings, and how she changed the way marketing and advertisement was with in almost every industry. https://www.youtube.com/channel/UC8y8iN8f9ptnZzqv3pZKlDA\https://www.tiktok.com/@blake_dill References “5 Surprising Facts About Estée Lauder | Discover | esteelauder.com.” n.d. Estee Lauder. Accessed April 6, 2023. https://www.esteelauder.com/blog-article-five-fun-facts-about-our-founder-estee-lauder. Ginsberg, Steve. “PERFUME WARS AND THE SMELL OF SUCCESS.” The Washington Post, 1989. https://www.washingtonpost.com/archive/opinions/1989/12/24/perfume-wars-and-the-smell-of-success/463e8c78-36cb-4313-8e6a-e10ff0e52dea/. Koehn, Nancy F. “Building a Powerful Prestige Brand: Estée Lauder and the Department Store Cosmetics Counter.” HBS Working Knowledge, 2000. https://hbswk.hbs.edu/archive/building-a-powerful-prestige-brand-est-eacute-e-lauder-and-the-department-store-cosmetics-counter#1.