And this week as we prepare for BrewCon we have a special bonus episode of Beer is a Conversation as we meet Ed Jamison, Head of Marketing, for Fermentum Craft Beer Company and Richard Crowe, Head of Supply Chain, also for Fermentum. Regular readers of our news service will have been following the gradual restructure and rationalisation of Lion’s craft business that has seen breweries such as Tiny Mountain in Townsville and, more recently, Two Birds in Melbourne close and Bevy Brewing in Perth rebranded as a Little Creatures brewpub. It turns out that was all paving the way for a more significant restructure that sees all of the Lion craft businesses come the badge of Fermentum, the Stone and Wood parent company that Lion acquired in September 2021 and has now been renamed Fermentum Craft Beer Company..  With the restructure bringing OG craft brewery Little Creatures under the Fermentum badge and all of the other changes that have been taking place in the Lion craft portfolio, I was interested to hear from Ed and Rich, two of the three people tasked with leading Lion’s craft division, about what it means for Lion, for beer drinkers and for beer in general. I have had many questions since the acquisition of one of Australia's most significant independent craft breweries and how it would come to be integrated into the broader Lion business. It was a long period of restructure and now is the time to ask many of them. As you’ll hear, It's a robust conversation and I get to ask those questions. I genuinely appreciate Ed and Richard’s willingness to engage and answer them. This episode of Beer is a Conversation is presented by HPA. Australia’s leading hop grower offers a huge range of Aussie, international and innovative hop products that can help breweries of all sizes become more efficient, more sustainable, and more profitable. If you like what we do at Radio Brews News you can help us out by: Sponsoring the show Reviewing us on Apple Podcasts, Spotify or your favourite podcasting service Emailing us at [email protected] to share your thoughts