In this episode of Real Optimism, host Julia Jones talks with agricultural advocate and environmental councillor Jon Pemberton. They discuss Pemberton's work in lifting the pride in New Zealand's farming community, particularly through Ag Proud NZ, which was born from a challenging winter to support farmers. They highlight the significance of community BBQs in fostering camaraderie and discuss leadership, optimism, and the importance of environmental stewardship. They also reflect on how adversity can lead to resilience and innovation in agricultural practices.  The podcast celebrates the unsung heroes of agriculture who lead with a solution-focused optimism and face adversity with a brave and tenacious spirit, all while advocating for a sustainable and prosperous future for farming communities. See omnystudio.com/listener for privacy information.